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The platform is rolling out a new feature that allows them to cut down on the volume of artificial intelligence-produced videos appearing in their feeds. This step comes as the platform revealed that it now features over 1 thousand million content made with AI.

Trial and Implementation

The new functionality is being tested over the coming weeks before a full-scale release. This advancement comes amid a increase in content created by AI, fueled by emerging content generation software.

The Broader AI Trend

Recent reports that nearly a tenth of the most rapidly expanding content creators on a competing service only show content made by AI. A large amount of this content is considered “AI slop”, a term for substandard, bulk-generated content that is often nonsensical or surreal.

Our research shows that a lot of users enjoy content produced via AI tools, from AI artwork to science explainers, and we intend to offer the community the option to adjust the amount of that, according to their own preferences,” stated a platform representative.

Scale of AI Content

The platform disclosed that there are currently over a billion videos on its network identified as made with AI. Collectively, in excess of 100 m videos are added to the service each day, making clips made by AI a limited percentage of its total content library.

How to Adjust Settings

Members will be able to reduce or increase the volume of AI content they view by accessing the “manage topic” feature in the application and choosing AI-made media. Further subjects that are already be modified under the tool cover current affairs, fashion, aesthetics, and choreography.

AI Disclosure Rules

Its rules oblige creators to tag lifelike AI-made content, and it forbids malicious fake videos of celebrities or emergencies. Any authentic-looking AI video that is without a tag can be removed under its community policies.

In addition, the platform will henceforth add an “AI-made” label to content created with its proprietary AI systems, or detected by an collaborative effort for recognizing content made by AI. This measure is aimed to deter users from seeking to evade the tagging system.

Educational Initiatives

TikTok is furthermore launching a $2 million awareness program for specialists and groups to produce learning resources about ethical AI use. This initiative will support non-profit groups focused on training programming and robotics.

Platform Protection

TikTok has defended its moderation strategy, following discussion over proposals to make redundant a large number of safety staff in the United Kingdom. TikTok is set to cut hundreds of positions in its trust and safety department in London, with worker representatives and online safety experts expressing worry that people are being substituted by AI moderation.

A trust and safety lead clarified that people-led review would continue to be important, but automated tools can shield workers by removing the most distressing content before it gets reviewed by people. TikTok reported a notable drop in explicit and harmful content seen by content reviewers over the past year due to intervention by its automated systems.

We believe it is crucial to combine people and machines to keep the platform safe,” the official commented. “We’ll have humans as involved in the system, but we additionally believe it’s highly necessary to minimize viewing of dangerous material as quickly as possible, which is the area in which a significant AI assistance is making a difference work at speed.”